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WhatsApp for events marketing: registrations, reminders and follow up

Drive registrations with invitations, RSVP confirmations, reminders and live updates attendees actually read.

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Why Events / Webinars teams run on WhatsApp

WhatsApp works well for event marketing because attendees read it. Send personalised invitations and RSVP confirmations, remind people the day before, post live updates during sessions, and follow up afterwards with recordings or a feedback request. Attendance improves because the reminder lands where people already look, and the same thread carries the whole conversation from registration to follow-up.

Messages opened, against roughly 20% for email
98 %
Window in which replying costs nothing
24 hr
Markup Wbotz adds to Meta message charges
0 %
People message a business on WhatsApp every day
175 M+

Where WhatsApp does the work

  1. Capture

    Registrations come from ads, your event page and QR codes on print, straight into a chat.

  2. Convert

    Confirmation, agenda and joining details go out immediately, so registration turns into attendance.

  3. Serve

    On the day, reminders, venue directions, session alerts and support all run in the same thread.

  4. Retain

    Recordings, feedback forms and the next event announcement reach people who already turned up once.

From registration to the room, and afterwards

The gap between registrations and attendance is where events are won or lost. Every message that closes that gap is a message people have to actually see.

Register people in a chat, not a form

A tap on the ad or a scan of the poster starts a conversation that collects the registration and confirms it immediately.

  • Collect name, organisation and session choice in a flow
  • Confirm instantly with the joining details attached
  • One QR code works on posters, invites and slides
  • Every registration is tagged with the source it came from
See WhatsApp flows

Turn registrations into attendance

Most no shows are people who forgot. Reminders at the right intervals, in a channel they read, fix most of that.

  • Reminders a week, a day and an hour before
  • Directions, parking and the venue pin with the last one
  • Joining link sent again right before an online session
  • Anyone who cancels drops out of the sequence
See WhatsApp automation

Run the day from one thread

Agenda changes, room moves, speaker delays and session alerts reach everyone at once, without an app nobody installed.

  • Broadcast to all attendees or one track
  • Answer questions in the shared inbox as they arrive
  • Share slides, links and materials in the thread
  • Replies inside 24 hours of their message cost nothing
See bulk broadcast

Collect feedback while the event is fresh

A feedback form sent as the session ends gets filled in. The same form emailed two days later does not.

  • Send the form the moment a session finishes
  • Structured answers land on the contact record
  • Follow up individually with anyone who rated you badly
  • Sponsor and speaker feedback collected the same way

Sell the next event to this audience

People who attended are the audience for the next one. Recordings, highlights and early bird offers go straight to them.

  • Recordings and materials to everyone who attended
  • Early bird offers to past attendees before public sale
  • Segment by event, track and whether they turned up
  • Meta charges these at its own rate, we add nothing
See drip campaigns

Messages you can send from day one

Every message below is a template you can adapt in Wbotz. Meta prices messages by category, so each example carries the category it is sent under.

  • Registration confirmation

    You are registered for {{event}} on {{date}} at {{time}}. Venue: {{venue}}. Your entry code is {{code}}. The agenda is attached.

    Utility ₹0.1150 per message, at Meta's rate

  • Day before reminder

    {{event}} is tomorrow at {{time}}. {{venue_or_link}}. Doors open {{doors_time}}. Reply CANCEL if you can no longer make it.

    Utility ₹0.1150 per message, at Meta's rate

  • One hour before, with directions

    Starting in an hour. Location: {{map_link}}. Parking: {{parking_note}}. Show entry code {{code}} at the desk.

    Utility ₹0.1150 per message, at Meta's rate

  • Live agenda change

    Heads up: {{session}} has moved to {{new_room}} and now starts at {{new_time}}. Everything else runs as printed.

    Utility ₹0.1150 per message, at Meta's rate

  • Post event feedback

    Thanks for coming to {{event}}. Two minutes of feedback would help us make the next one better: {{feedback_link}}. The recordings are here: {{recording_link}}.

    Utility ₹0.1150 per message, at Meta's rate

  • Next event early bird

    Hi {{name}}, {{next_event}} is on {{date}} and past attendees get early access at {{price}} until {{cutoff}}. Want a seat held?

    Marketing ₹0.8631 per message, at Meta's rate

Rates shown are Meta's, passed through at cost. See the full rate table .

Multiple integrations, a single dashboard

Connect all your essential business tools and platforms with a single unified dashboard. Manage WhatsApp alongside your CRM, e-commerce, marketing, and support systems to streamline workflows, synchronize customer data in real time, and empower your team to deliver faster, more personalized customer experiences, all from one place.

WooCommerce, WordPress, Ninja Forms, Gravity Forms and more connected to a single Wbotz WhatsApp hub
  • WooCommerce
  • WordPress
  • Gravity Forms
  • WPForms
  • Ninja Forms
  • Contact Form 7
  • + REST API & webhooks

Frequently asked questions

How can WhatsApp help increase event registrations?
WhatsApp allows sending personalized invitations with easy registration links, improving response rates.
Can I automate reminders and updates for my webinar attendees?
Yes, automated messages can be scheduled for reminders, changes, or event logistics.
Is it possible to engage attendees during a live event on WhatsApp?
Absolutely, through live polls, chats, and interactive content.
How do post-event follow-ups work on WhatsApp?
You can send thank-you messages, feedback surveys, or related resources automatically to attendees.
Can I send targeted promotions to specific attendee groups?
Yes, segmented broadcast lists allow personalized messaging based on interests or ticket types.
Is WhatsApp messaging compliant with regulations?
WhatsApp uses end-to-end encryption and provides compliance tools to ensure secure and privacy-respecting communication.
How quickly do attendees usually respond to WhatsApp invites?
WhatsApp messages have very high open and response rates, often within minutes to hours.
Can WhatsApp integrate with existing event management platforms?
Yes, WhatsApp Business API supports integration with CRM and ticketing platforms for operations.
Conversations handled on Wbotz
100K+
Conversations answered by chatbots
10K+
Markup added to Meta message charges
0%

Start on WhatsApp without paying a markup on every message

Put your campaigns, chatbot and team inbox on one official WhatsApp number, and pay Meta rates for the messages you send. Setup and green tick support are included.

  • 14 day free trial
  • No credit card required
  • No markup on Meta message charges

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