Your whole team on one number
Sales, support and operations answer the same WhatsApp number at the same time, each with their own login, their own queue and their own permissions. No shared handset, and no conversations lost when someone leaves.
Official WhatsApp Business API access, with no markup on messages
Send bulk messages, automate conversations and manage every customer chat on one secure, official Meta-partner API.
Trusted by growing businesses across India and beyond
Why WhatsApp in 2026?
Because it is the app your customers already keep open. Email gets filtered, calls go unanswered and SMS gets ignored, while a WhatsApp message is read within minutes. The official API is what lets a business use that at scale, with several agents on one number and messages that do not get the account banned.
- Average message open rate
- 98 %
- Typical click through rate
- 45 %
- People using WhatsApp
- 2 Bn+
- Free service reply window
- 24 hr
WhatsApp Business vs WhatsApp Business API
They are two different products with the same green icon. The WhatsApp Business app is a free app that runs on one phone, for one person answering messages by hand. The WhatsApp Business API has no app at all: it connects your systems to WhatsApp, so a team can work one number and your software can send the messages.
| Capability | WhatsApp Business API | WhatsApp Business app |
|---|---|---|
| Several people working the number at once | Yes | No |
| Runs without a phone being switched on | Yes | No |
| Send to thousands of opted in contacts | Yes | No |
| Automated chatbots and message flows | Yes | Limited |
| Connects to your CRM, store and helpdesk | Yes | No |
| Eligible for the verified green tick | Yes | No |
| Campaign, delivery and agent reporting | Yes | Limited |
| Message templates reviewed by Meta | Yes | No |
| Free to use, with no per message charge | No | Yes |
Which one do you need? If one person answers every message and you never send campaigns, the free app is enough and you should stay on it. The moment you need a second person on the number, an automated reply, or a message sent to more than a handful of people at once, you need the API.
Benefits of the WhatsApp Business API for businesses
What the API changes is not the messaging. It is who can send, what sends without a person, and whether you can prove any of it worked.
The repetitive work stops being manual
Order updates, appointment reminders, payment links and FAQ answers go out from your own systems, triggered by the event that caused them. Your team spends its day on the conversations that need a person.
Customers can tell it is really you
Verified business name instead of an unsaved number, and eligibility for the green tick. In categories where money moves over chat, that is the difference between a reply and a report as spam.
No risk of losing the number
Bulk sending from the free app or an unofficial gateway gets numbers banned. The official API is built for volume, with opt in and template rules that keep the account in good standing.
A channel you can actually measure
Delivery, reads, clicks, replies and opt outs per campaign, plus response and resolution times per agent. You can decide what to send next on evidence rather than on instinct.
You pay Meta rates, with nothing added
Meta prices each message and Wbotz passes that through at cost. Marketing messages to India are ₹0.8631 and utility messages ₹0.1150. Most platforms resell these as credits at 15% to 30% above the Meta rate.
How you can use the WhatsApp Business API with Wbotz
API access on its own is a set of endpoints and a rate card. These are the four things teams put on it in their first month.
One number, your whole team
Sales, support and operations work the same WhatsApp number at the same time, each with their own login and their own view of who they are responsible for.
- Assign conversations by product, region or language
- Roles and permissions decide who can see and send what
- Handover keeps the full history, so customers never repeat themselves
- No shared phone, no screenshots, no messages lost on someone leave
Messages your systems send on their own
Order confirmations, payment reminders, ticket updates and delivery alerts go out from the systems that already know about them, through the API, without anyone typing.
- Utility messages cost ₹0.1150 each at Meta's rate, passed through at cost
- Trigger from your CRM, store or ERP over REST and webhooks
- Templates get approved once, then run at any volume
- Delivery and read status comes back into your own systems
Automation that answers before you do
Chatbots and flows handle the questions and forms that make up most of your inbound volume, and pass anything they cannot finish to a person.
- Answer FAQs, collect details and book slots without an agent
- Escalate on a keyword, a failed answer or a request for a human
- Run different flows for different campaigns and entry points
- Works in the language the customer wrote in
Official, verified and compliant
Wbotz is a Meta partner, so your access is the official one. Your business name shows instead of a number, and you are not risking a ban on an unofficial tool.
- Business verification and green tick application handled with you
- Opt in and template rules built into how the platform works
- Messages are encrypted in transit by WhatsApp
- No grey market gateway, no number bans
WhatsApp Business API use cases across industries
The API is the same everywhere. What changes is the job it does: booking site visits for a developer, order updates for a store, appointment reminders for a clinic. Pick your industry to see the workflows and the message templates that go with it.
- Automotive Test drives, service & resale Explore
- E-commerce & Retail Carts, orders & re-engagement Explore
- Education Admissions, parents & alumni Explore
- Events / Webinars Registrations & reminders Explore
- Healthcare Appointments & patient care Explore
- NGOs Donors, volunteers & impact Explore
- Professional Services Client onboarding & follow-ups Explore
- Real Estate Site visits & buyer nurturing Explore
- Restaurants / F&B Orders, tables & loyalty Explore
- Travel & Hospitality Bookings & guest experience Explore
Why apply for the WhatsApp Business API with Wbotz?
Any Meta partner can get you access. What differs afterwards is what you are charged per message, and whether anyone helps you get live.
No markup on your message charges
We earn from the platform subscription, not from your message volume. A heavy campaign month raises your Meta bill and leaves your Wbotz bill where it was.
See the rate tableWe do the application with you
Business verification, number setup and the green tick application are handled by an onboarding manager, not left to you and a documentation page.
See green tick verificationThe platform comes with the access
API access on its own is a set of endpoints. Every Wbotz plan includes the CRM, chatbot builder, broadcasts and shared inbox that turn it into something your team can use on day one.
See what each plan includesUnlimited contacts and conversations
No per contact fee and no conversation cap on any plan, so your platform cost does not move as your audience grows.
Compare plansHow to apply for WhatsApp Business API access
Most businesses are live within a few days. The timeline depends on how quickly Meta approves your business verification, and you can start the 14 day trial while it runs.
- 01
Tell us your number and your business
We check the number is free to migrate and confirm which documents Meta will want for your entity type.
- 02
We submit your verification
Your onboarding manager prepares and files the business verification, then tracks it through Meta review and answers any queries.
- 03
Your number goes live on the API
We connect the number, set up your first templates and wire the integrations your team needs.
- 04
Your team gets trained
A live session for the people who will actually work the inbox, then you send your first campaign with us watching.
- Conversations handled on Wbotz
- 100K+
- Conversations answered by chatbots
- 10K+
- Markup added to Meta message charges
- 0%
Apply for WhatsApp Business API access
An onboarding manager takes you through verification, the green tick application and your first campaign. 14 day free trial, no credit card, and no markup on the messages you send.
- 14 day free trial
- No credit card required
- No markup on Meta message charges
Frequently asked questions
Access, setup, cost and how the API differs from the free app.
What is the WhatsApp Business API and who is it for?
The WhatsApp Business API is an enterprise-grade messaging solution for medium-to-large businesses, enabling large-scale customer communication, bulk messaging, automations, and CRM integration.
How does the WhatsApp Business API differ from the WhatsApp Business App?
The API is built for scale, supporting automation, multi-agent access, and platform integration, while the Business App is for small businesses managing chats manually on a single device.
How do I get started with the WhatsApp Business API?
Simply sign up with an official WhatsApp Business Solution Provider like Wbotz. The setup includes business verification and number registration. The Wbotz team guides you from onboarding to API activation.
Can I use WhatsApp Business App and API with the same phone number?
No, you cannot use both on the same number simultaneously. You must migrate the number from the app to the API to ensure dedicated usage and compliance.
Is the WhatsApp Business API secure, and is it compliant with regulations?
Yes, all messages sent via the API are end-to-end encrypted, and service providers like Wbotz comply with global privacy standards (such as GDPR) as well as Indian data protection norms.
What are the costs involved in using the WhatsApp Business API?
Meta charges based on conversation categories and message volume. Wbotz passes only the official API costs to you, with transparent pricing and no hidden markups.
Can I automate messages, run drip campaigns, and integrate chatbots?
Yes, the API allows you to set up automated replies, conversation flows, triggered broadcasts, and chatbot integrations without coding.
Is it possible to send messages in multiple languages and manage peak messaging volumes?
Absolutely. The API supports multilingual messaging, ensuring customer engagement in their preferred language, and it scales during high-traffic events or marketing campaigns.