Skip to content

WhatsApp for e-commerce: orders, delivery updates and recovered carts

Turn browsers into buyers with product discovery, recommendations, support and post-purchase care in one chat.

Trusted by growing businesses across India and beyond

  • ByteNAP Networks
  • ByteWeb
  • cardziAI
  • MG Hospital
  • Mohanlal Tea
  • Origo
  • System Solution
  • Tapect

Why E-commerce & Retail teams run on WhatsApp

Most of an online store conversation is the same six exchanges: is it in stock, what size, where is my order, can I change the address, how do I return it, when is the next drop. On WhatsApp all six happen in one thread, most of them without an agent, and the customer never has to open a browser or find an order number. That is what turns browsing into an order and a first order into a second one.

Rupees per utility message, at Meta rate
0.115
Window in which replying costs nothing
24 hr
Markup Wbotz adds to Meta message charges
0 %
People message a business on WhatsApp every day
175 M+

Where WhatsApp does the work

  1. Capture

    Shoppers reach you from ads, your store chat widget and the QR code on the parcel they just opened.

  2. Convert

    The catalogue, the size question and the abandoned cart nudge all happen in the same thread.

  3. Serve

    Order, shipping and delivery updates go out automatically, and the reply lands with a person.

  4. Retain

    Reorder reminders, restock alerts and launch broadcasts bring buyers back without paid reach.

The six exchanges every online order runs on

Most of an online store conversation is the same six exchanges: is it in stock, what size, where is my order, can I change the address, how do I return it, when is the next drop. All six can run here.

Recover the carts people abandon

An abandoned cart message in WhatsApp gets read. The same message in email usually does not, which is why the recovery rate is different.

  • Trigger from your store the moment the cart goes cold
  • Show the actual items with a link straight back to checkout
  • Stop the sequence the second they buy
  • Answer the question that stalled them, in the same thread
See drip campaigns

Answer the pre purchase question that decides the sale

Size, fit, stock, delivery time and returns policy are the questions that stall a checkout. The bot answers them the moment they are asked.

  • Instant answers on stock, sizing, delivery and returns
  • Suggest alternatives when something is out of stock
  • Hand to an agent for anything the bot cannot close
  • Replies inside 24 hours of their message cost nothing
See the WhatsApp chatbot

Sell the catalogue inside the chat

Customers browse products, ask about them and place the order without opening a browser or creating an account.

  • Products with images, prices and codes, synced from your store
  • Add to cart and confirm quantities in chat
  • Payment link sent and confirmed in the thread
  • The order lands in your store over the API
See WhatsApp catalogs

Stop "where is my order" reaching a human

Order, dispatch, out for delivery and delivered updates fire from your store automatically, priced as utility messages.

  • ₹0.1150 per utility message at Meta's rate, passed through at cost
  • Triggered by your store, not typed by an agent
  • Address changes and delivery questions answered in the thread
  • Fewer support tickets about status
See transactional messages

Bring buyers back without paying for reach again

Restock alerts, reorder reminders and launch broadcasts go to people who already bought, at Meta rates with nothing added.

  • Segment by what they bought, when and how often
  • Restock alerts to the people who asked about that item
  • Reorder reminders timed to how long the product lasts
  • Every opt out is respected automatically
See bulk broadcast

Messages you can send from day one

Every message below is a template you can adapt in Wbotz. Meta prices messages by category, so each example carries the category it is sent under.

  • Order confirmation

    Thanks {{name}}, order {{order_id}} is confirmed. {{item_summary}}. Total {{amount}}. We will message you the moment it ships.

    Utility ₹0.1150 per message, at Meta's rate

  • Shipping update

    Order {{order_id}} has shipped with {{courier}}. Track it here: {{tracking_link}}. Expected delivery {{eta}}.

    Utility ₹0.1150 per message, at Meta's rate

  • Abandoned cart

    Hi {{name}}, you left {{item}} in your cart. It is still available in {{variant}}. Complete the order here: {{checkout_link}}. Any questions, just reply.

    Marketing ₹0.8631 per message, at Meta's rate

  • Restock alert

    {{item}} is back in stock in {{variant}}. You asked about it on {{asked_date}}. Reply ORDER and I will send the checkout link.

    Marketing ₹0.8631 per message, at Meta's rate

  • Delivery confirmation and review request

    Order {{order_id}} was delivered today. If anything is wrong, reply here and we will sort it. If you are happy, a review helps us: {{review_link}}.

    Utility ₹0.1150 per message, at Meta's rate

  • Customer asks about a size

    The {{item}} runs slightly large. For {{size}} we would suggest going one size down. Want me to hold one while you decide?

    Service Free under Meta rules

Rates shown are Meta's, passed through at cost. See the full rate table .

Multiple integrations, a single dashboard

Connect all your essential business tools and platforms with a single unified dashboard. Manage WhatsApp alongside your CRM, e-commerce, marketing, and support systems to streamline workflows, synchronize customer data in real time, and empower your team to deliver faster, more personalized customer experiences, all from one place.

WooCommerce, WordPress, Ninja Forms, Gravity Forms and more connected to a single Wbotz WhatsApp hub
  • WooCommerce
  • WordPress
  • Gravity Forms
  • WPForms
  • Ninja Forms
  • Contact Form 7
  • + REST API & webhooks

Frequently asked questions

How can WhatsApp help recover abandoned carts?
Automated WhatsApp messages remind shoppers about unfinished purchases, offering incentives and support to bring them back and complete their orders.
Is it possible to showcase the entire product catalog in WhatsApp?
Yes, businesses can upload catalogs with product images, descriptions, and pricing that customers can browse and share from within chat.
How does WhatsApp assist with real-time order updates?
Once an order is placed, WhatsApp automates order confirmations, shipping notifications, and delivery alerts, keeping customers informed at every step.
Can payments be processed directly through WhatsApp?
Yes, WhatsApp-enabled stores can integrate payment gateways or use WhatsApp Pay to offer, secure checkout within chat.
Will customers get instant support for queries?
Absolutely. Customers can chat with bots or live agents for quick answers to product questions, order tracking, returns, or any issues.
How can I send targeted promotions or updates via WhatsApp?
Businesses use segmented broadcast lists to send new arrivals, exclusive deals, or restock notifications to interested buyers with a single click.
Is WhatsApp e-commerce secure for buyers and sellers?
Yes, WhatsApp uses end-to-end encryption to secure all messages, while order and payment details remain private and protected at every stage
Does WhatsApp integrate with my e-commerce store platform?
WhatsApp Business API solutions can easily sync with popular e-commerce platforms and CRMs, ensuring orders, catalogs, and customer records are always up to date.
Conversations handled on Wbotz
100K+
Conversations answered by chatbots
10K+
Markup added to Meta message charges
0%

Start on WhatsApp without paying a markup on every message

Put your campaigns, chatbot and team inbox on one official WhatsApp number, and pay Meta rates for the messages you send. Setup and green tick support are included.

  • 14 day free trial
  • No credit card required
  • No markup on Meta message charges

Cookie preferences

Choose what we may store on this device. You can change this at any time from our cookie policy, linked in the footer of every page. Your choice is remembered for 180 days.

Questions about this? Email [email protected].