Have you ever had to send consumers via WhatsApp pictures of products, pricing, descriptions, and stock updates one at a time? 😩

It’s a lot of work, it’s untidy, and to be honest, it’s not really scalable.

What’s the good news? The “Product Catalog” feature in WhatsApp makes this whole thing easy. You may show off your goods or services in a neat, professional-looking catalog that is included right into WhatsApp. Customers may look around, ask questions, and even place orders, all from the same chat window.

We’ll explain step-by-step how to build up your WhatsApp Product Catalog in this blog. We’ll also provide you real-life examples and show you how it can help you sell more with less work.

What is a WhatsApp product catalog, exactly?

Your WhatsApp Business account has a WhatsApp Product Catalog that acts like a little online store.

It enables you to show all of your products or services, including photographs, prices, and descriptions, so your customers can easily look through them and buy them without you having to email them information every time.

You can include the following for each item:

• Name of the product
• Cost
• A short description
• Product code or SKU, if you have one
• A link to the product, such a checkout or website link
• As many as 10 pictures of the product

In short, this is the easiest method to make WhatsApp a great place to sell things.

💡 What Are the Benefits of Using a WhatsApp Product Catalog?

Let’s be honest: clients today want things to be easy. They don’t want to wait for pictures of the products or ask about costs. They want to see everything right away.

Here is why making your catalog is a big deal:

1. Helps Your Customers Shop More Easily

Customers can look at your products immediately in WhatsApp, so they don’t require a website or app.

2. Saves You a Lot of Time

You don’t have to email pictures and pricing one at a time anymore. Just send your catalog link or product directly in the chat.

3. Looks like a pro

A neat, well-organized catalog makes you look more trustworthy and credible right away.

4. Helps You Make More Sales

Your products are always available, so people can look at them and make a decision at any moment, even when you’re not online.

5. Works perfectly with Meta Tools

You can run adverts or tag goods in postings on Facebook and Instagram by linking your WhatsApp catalog to those sites.

How to Make a WhatsApp Product Catalog (Step by Step)

It only takes 15 minutes to set up your catalog. Let’s go through it together.

Step 1: Get the WhatsApp Business App

Change from the personal WhatsApp app to WhatsApp Business if you still use it.

Get it from the Google Play Store.

or the App Store.

• After you install it, set up your business profile:
• Name of the business
• What it is
• Type (like Food, Clothes, or Services)
• Address and website (optional)

This makes it easy for customers to remember your brand right away.

Step 2: Turn on the Catalog Feature

In the app:

1. On Android, tap the three dots (⋮) or go to Settings on your iPhone.
2. Tap on Catalog under Business Tools.
3. Now you may choose “Add New Item.”

Step 3: Put in your goods or services

This is where the fun starts 🎨

1. Click on “Add New Item”
2. Upload pictures of your products (up to 10 for each item)
3. Add:

• Name of the product
• Cost
• Description (make it short and focused on the benefits)
• Link to the product (if you have an online checkout)
• (Optional) Product code or SKU

4. Hit Save

Do this for each of your products or service packages.

Tip: Use vibrant, high-quality pictures that show off your brand. Pictures are a big help in getting people’s attention.

Step 4: Stay organized

• Make sure to update your catalog often.
• Hide items that are out of stock.
• Use collections to put things that are alike together, like “New Arrivals” or “Best Sellers.”

This makes it easy for customers to peruse through your catalog and maintains it looking new.

Step 5: Give out your catalog

You may distribute your catalog in a number of ways once it’s ready:

• In a chat, press the 📎 icon, then Catalog, and then choose products.
• You can publish a catalog link on your website, Instagram bio, or Facebook page.
• Using a QR code (which is ideal for menus, businesses, and fliers)

Bonus Tip: If you use tools like WBOTZ

You can even set up automatic ways to distribute your catalog or answer questions about products, which will save you even more time.

🧩 WhatsApp Catalogs in Action in Real Life

Here are some ways that small businesses are already using catalogs to their advantage:

• Boutiques: A small apparel business posts pictures of their newest styles. Customers can look through and communicate directly to place orders.
• Cafés and restaurants: use the catalog as a menu, listing meals, prices, and links for ordering food to be delivered.
• Freelancers and service providers: A designer lists services like “Logo Design,” “Branding Kit,” or “Website Setup” along with costs and links to their portfolio.

WhatsApp Catalog may let you sell things like items, services, or even digital commodities in a way that is more personal and easier.

How to Make Your WhatsApp Catalog Stand Out

1. Use High-Quality Images- Clear, vivid pictures make things look better.

2. Write Descriptions That Catch People’s Attention – Focus on the benefits (“soft cotton shirt”) instead of just the qualities (“100% cotton”).

3. Be open about prices – it saves time and develops trust.

4. Keep It Up to Date – Add new things often so that clients may view new things.

5. Share your catalog- on your website, in your Instagram bio, or even through broadcast messaging to get the word out.

💬 The Big Picture: Why Selling on WhatsApp Works

People already spend hours on WhatsApp every day talking, sharing, and connecting. So why not go to them where they are?

When you sell through WhatsApp, you get:

• Talk to customers right away
• Service that feels personal and natural
• Conversations based on trust lead to higher conversion rates.
• No startup costs, unlike developing a whole eCommerce store

In summary, it’s easy to use, works well, and is made for today’s buyers.

Questions that are often asked (FAQs)

🚀 Last Thoughts