Have you ever pondered why some businesses seem more reliable on WhatsApp right away? When you open a chat, the famous green check mark on WhatsApp is right next to the brand name. You can tell right away that the business is real. Customers feel this way too, and just one simple highlight can really improve your brand’s trustworthiness, engagement, and sales.
But how can you acquire the green check mark on WhatsApp? Who can apply? Is every business eligible? And most importantly, how does getting the green badge help your brand?
We’ll go through everything in this blog post step by step. You’ll discover what the WhatsApp green tick is, how it works, what you need to do to verify your brand on WhatsApp, how to apply, examples from real life, benefits, and frequently asked questions. This post will show you how to utilize verification to improve your brand identity on WhatsApp, no matter if you’re a startup, an agency, or a big company.
Table of Contents
What does the green tick mark mean on WhatsApp?
The green tick mark on WhatsApp (also called the WhatsApp Official Business Account emblem) is a sign that WhatsApp has confirmed that a business is real. Once your business name is approved, clients will be able to see it even if they haven’t saved your phone number.
Business Account (BA) vs. Official Business Account (OBA)
Before applying, it’s important to understand the difference:
| Feature | Business Account (BA) | Official Business Account (OBA) |
| Green tick badge | ❌ No | ✔️ Yes |
| Name display | Only after saving contact | Shows automatically |
| Trust level | Standard | High credibility |
| Eligibility | Everyone | Only select verified brands |
| Assigned by WhatsApp | No | Yes |
A regular WhatsApp Business number doesn’t immediately work. The green tick mark is only for businesses that meet WhatsApp’s high verification standards. This shows customers that you are a reliable and trustworthy business.
Why the Green Tick is Important for Branding
Getting the green tick is more than simply a sign of status; it also makes you more credible, which makes customers trust you and engage with you right away.
1. Makes Trust Right Away
People don’t want to text numbers they don’t know. A validated badge takes away that doubt, which makes clients more sure about doing business with your brand.
2. Makes the brand stronger
Your official business name is seen everywhere, which makes sure that all of your customers get the same experience with your brand.
3. Stops people from pretending to be someone else
Verification helps customers tell the difference between actual and fake accounts for a brand.
4. Enhances Message Delivery and Engagement
When customers see an official, verified identity, they are more likely to open and respond to WhatsApp advertising.
5. Increases Conversions
More trust means more sales since people are more likely to respond.
The green tick makes your business stand out in a crowded communications space, whether you work in eCommerce, real estate, healthcare, education, or D2C.
WhatsApp Green Tick Requirements
Verification is not available for all businesses. WhatsApp has strong rules in place to make sure that only trustworthy brands get the badge.
- You have a better chance of getting accepted if:
- Your business has a strong online presence, with a website, active social media accounts, and a lot of good press.
- You are utilising a service that provides the WhatsApp Business API.
- You have turned on 2FA (two-factor authentication).
- Your business is known, trusted, and registered with the law.
- You deliver messages that are high-quality and follow the rules (no spam or too many ads).
- You obey Meta’s rules for business and commerce.
Important:
Small or new firms can earn the green tick, but brands with reputation signals like online reviews, media coverage, or great branding are more likely to get it.
How to Get a Green Tick on WhatsApp (Step-by-Step Guide)
Here’s a simple guide on how to get the WhatsApp brand verification badge:
Step 1: Use the WhatsApp Business API
Only people who use the WhatsApp API can see the green check mark.
You need to sign up through a BSP (Business Solution Provider) like WBotz, Gupshup, Meta partners, etc.
Step 2: Check to see if your Facebook Business Manager is working
You need to have a Meta Business Manager that is:
- Confirmed with legal papers
- Finished with information on the business
- Set up with two-factor authentication
WhatsApp won’t even look at your application if you don’t do this.
Step 3: Use the API to sign up for a WhatsApp number
Link your company number to the API plan.
You will use this number to deliver messages, run campaigns, broadcast, and automate chat.
Step 4: Create a messaging activity (very important)
Accounts with good messaging performance (quality messages and active users) are more likely to get approved, but this is not required.
Each time you have a good conversation, it shows that you can trust the other person.
Step 5: Send in the Green Tick Verification Request
From WhatsApp Manager:
- Go to the settings for your business
- Choose WhatsApp Accounts
- Pick your number
- Choose Settings, then Profile, and then Submit Request.
Give:
- Link to the website
- Accounts on social media
- PR articles (if there are any)
- A description of the business
- Proof that the brand is real
Step 6: Wait for the green light
WhatsApp says it could take 3 to 7 days, but it could take longer in exceptional circumstances.
If you are turned down, you can try again in 30 days.
Brands with a green tick on WhatsApp in the real world
1. Zomato
Zomato sends order updates, delivery status updates, and support communications using a verified WhatsApp channel. The green tick mark gives clients confidence that the alerts are authentic.
2. The bank ICICI
Verification is a huge help to banks and other financial organisations since it helps clients tell the difference between real notifications and phishing scams.
3. Nike
Nike and other brands utilise the emblem to keep their messages true around the world, offer speedy customer service, and send personalised product messages.
4. Hospitals Apollo
Healthcare brands create trust by displaying proof of official verification, which can be helpful when making an appointment or sending a report.
5. Real Estate Builders
The best real estate companies employ verified WhatsApp numbers to gain the trust of high-value prospects, which helps them close more deals.
These examples highlight how companies in many different fields utilise verification to improve their branding and the trustworthiness of their communications.
The Best Things About Getting the WhatsApp Green Tick
1. Improved Credibility for the Brand
Customers trust certified businesses right away, which makes engagement metrics better.
2. More people opened and responded to it
A verified badge makes people more likely to open your communications right away.
3. Conversations that are safe and secure
The green tick mark shows that your channel is real, which makes customers less worried about scammers.
4. Loyal Customers
Professional communication fosters trust, especially in fields that deal with sensitive information.
5. Better return on investment for marketing
Your WhatsApp campaigns work better when people can clearly see and believe in your brand.
6. Recognition on All Devices
Even if you don’t save your number, your brand name will show up.
Best Ways to Make It More Likely That You Will Be Verified
If your first application is turned down, these tips can help you receive a better chance:
1. Make your online identity stronger
- Make a website for your business
- Keep your social profiles up to date
- Write guest pieces or PR articles
- Keep your branding the same
2. Keep a high rating for your messages.
Stay away from:
- Spam
- Too many transmissions
- Breaking the rules
WhatsApp gives firms with clean activity more attention.
3. Use two-factor authentication (2FA) and verified domains.
Taking security precautions makes it more likely that you will get permission.
4. Use a WhatsApp API Provider that has been approved
They help you follow the rules and make sure all of your papers satisfy Meta’s criteria.
Questions that are often asked (FAQs)
1. What does the green tick mark mean on WhatsApp?
After WhatsApp confirms that a business is an Official Business Account, it gets a verification badge.
2. Is it possible for any firm to acquire the green tick?
Not every firm gets the green light. To get a green tick on WhatsApp, your brand must be well-known, your Business Manager must be verified, and you must follow Meta’s rules.
3. How long does it take for WhatsApp to verify a green tick?
It usually takes 3 to 7 business days, but it can take longer if there are a lot of reviews.
4. Is the green tick mark required to use the WhatsApp Business API?
No. You can use API without the badge, but verification gives you more trust and brand recognition.
5. How much does it cost to verify WhatsApp with a green tick?
The green tick doesn’t cost anything on WhatsApp. But you have to use the API, which may cost money depending on your BSP.
Last Thoughts: Use WhatsApp Verification to Make Your Brand Stronger
The green tick on WhatsApp isn’t just for show; it’s a powerful branding tool that instantly makes customers trust you more, makes your communication more reliable, and makes your brand look more professional. WhatsApp verification is a wise investment for any business that wants to improve customer communication. It will make your messages more visible, get more people to read them, and get more people to buy from you.
Get in touch with WBotz to apply for WhatsApp Green Tick Verification and improve your business messaging right away!
If you wish to get authenticated or need help turning on the WhatsApp API,
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