You’re not the only one that has trouble turning leads into customers or getting customers to come back through email, SMS, or social media marketing.
People get too many notifications these days, and most marketing messages get ignored before they are even opened.
WhatsApp is the only platform where customers still answer right away.
WhatsApp has quietly become a conversion powerhouse for businesses across many fields, with over 2.8 billion monthly active users. And what is the best tool on this platform?
Messages that promote WhatsApp.
This book will teach you everything you need to know about utilizing WhatsApp promotional messages to get more people to buy from you, get more people to interact with you, and make more sales. We’ll explain what they are, how they function, give you real-life examples, tell you the best ways to use them, and give you a step-by-step plan you can start utilizing right away.
Table of Contents
What Are WhatsApp Messages That Promote?
WhatsApp Business App or WhatsApp Business API can be used to send marketing messages that promote:
- Things
- Services
- Sales
- New things that have come in
- Offers that are only good for a short time
- Webinars or events
- Suggestions for upselling and cross-selling
They let businesses talk to clients in a very personal and conversational way, which leads to open rates of over 95%, faster responses, and much higher conversions than email or SMS.
WhatsApp messages for promotions vs. WhatsApp messages for transactions
| Feature | Promotional Messages | Transactional Messages |
|---|---|---|
| Purpose | Marketing, offers, updates | Order alerts, OTPs, confirmations |
| Requires Opt-in | Yes | Yes |
| Tone | Persuasive, creative | Informational, direct |
| Examples | Discounts, coupons, reminders | Order shipped, payment received |
Promotional messages can greatly enhance your conversion funnel if you have clients on WhatsApp (which most businesses do).
Main Benefits
1. Open rates for messages over 95%
WhatsApp messages don’t get buried like emails do; instead, they show up right away in the user’s conversation list, making them almost impossible to miss.
2. Faster Responses from Customers
People answer on WhatsApp within minutes, which speeds up sales and cuts down on leads that don’t follow through.
3. More conversions thanks to personalization
You can change the messages you send out to promote your business by using:
- User name
- History of browsing
- Things you bought before
- Items in the cart
- Groups of customers
4. Supports rich media
Send:
- Pictures
- Movies
- Buttons
- Links to CTA
- PDFs
- Catalogs
During advertising campaigns, visual content greatly increases conversions.
5. Automation Makes It Possible to Scale
With solutions like WhatsApp bulk messaging platforms or WhatsApp API automation, you can send promotional messages to thousands of people at once.
Different kinds of WhatsApp messages you can send to promote
Here are the most prevalent types of promotional messages:
1. Messages about discounts or coupons
For example:
“Hey Rahul 👋 Weekend deal only for you! You may save 20% on all skin care products. “Use the code GLOW20 before midnight.”
2. New Product Launches
“Here are our new headphones that block out noise!” 🎧
Tap to see the newest collection.
3. Messages to Remember
- Reminders of price drops
- Alerts for abandoned carts
- Reminders for items with limited stock
For example:
“Your favorite shoes are back in stock!” There are only a few pairs available.
4. Campaigns for the Holidays or Seasons
Great for Diwali, Christmas, New Year’s, Back to School, and more.
5. Suggestions for upselling and cross-selling
“Since you liked our fitness band, here’s a 15% discount on matching sports earphones!” “
6. Messages to Re-Engage
“Hey! We miss you ❤️ Here’s a 10% discount just for you.
How WhatsApp promotional messages help you get more sales
1. Delivery straight to your inbox
No junk mail folder. No problems with the algorithm. No tab for email promotions.
2. Talking to Each Other
Customers can respond right away by asking a question, making a deal, or asking for a call back.
3. Factor of Trust
WhatsApp is private. When your brand messages show up next to chats with friends and family, people trust you more.
4. Better Targeting
Companies can divide their clients into groups and deliver them offers that are relevant to them.
5. Simple CTA Execution
Buttons like this:
- “Buy Now”
- “Go to the website”
- “See Catalog”
- “Claim Offer”
– lead to quick conversions.
How to Make WhatsApp Ads That Get a Lot of Clicks
Here’s a useful plan you can start using right away.
Step 1: Make a list of people who want to hear from you
Before sending promotional messages, WhatsApp needs permission from the user.
How to get people to sign up:
- Put “Subscribe on WhatsApp” on your website.
- Use QR codes in retailers
- Forms for leads on social media
- After checkout (tick the box to opt in)
- Sign up for events
Step 2: Divide Your Audience
To get more people to buy, divide users into groups depending on:
- History of purchases
- What you like
- Demographics
- Behavior of engagement
- Where
Customers with high value vs. low value
For example:
Only send premium offers to consumers that spend a lot of money.
Step 3: Pick the Right Type of Promotion Message
Find out what the goal is:
- More sales? ← Sales
- More involvement? ← Newcomers
- Get customers back? ← Messages to get people back on board
- More money from each customer? ↑ Sell more or cross-sell
Step 4: Write a message that grabs attention
A Whats App ad that gets a lot of clicks has:
✔ A warm welcome
✔ Customisation
✔ Offer that is clear
✔ Need to act quickly
✔ Button for CTA
✔ Copy that is short and to the point
Example Template:
“Hey Priya!” 🎉
The coupon you got for 20% off is now active. Only good until midnight.
Hit the button to start shopping right away! “
CTA: Buy Now
Step 5: Use rich media to get people more involved.
When you add these things, customers respond better:
- Pictures of the product
- Demo videos
- Links to the catalog
- PDFs and menus
- Buttons
Sending a picture of a product, for example, makes a click four times more likely.
Step 6: Schedule & Automate With a WhatsApp Bulk Messaging Tool
To do this, use a WhatsApp broadcast marketing tool or WhatsApp API platform:
- Send a lot of promotional texts
- Set up campaigns to run on their own
- Use bots
- Personalize at scale
- Keep an eye on delivery and click-through rates
Automation makes sure that customers get the correct message at the right time.
Step 7: Analyze Performance
Keep an eye on measures like:
- Rate of opening
- Rate of clicks
- Rate of replies
- Rate of conversion
- Using coupons
- Unsubscribes
Use what you learned to make your next campaigns better.
WhatsApp promotional messages that work in the real world to get more people to buy
1. E-Commerce Brand: 32% More Conversions
WhatsApp broadcast marketing helped an online clothing store send:
- Alerts for price drops
- Coupons that are only good for a short time
- Videos of new arrivals
The result is:
- 21% more clicks
- 32% more conversions for repeat purchases
2. Restaurant Chain: Three Times More Orders
They send out daily bargains like these:
“Buy one pizza and get one free today!”
To order, tap below.
This led to a threefold increase in daily orders.
3. Real Estate Company: 40% More Qualified Leads
They sent out promotional messages on WhatsApp that said:
- Pictures of the property
- Videos of places
- Pamphlets
- When to meet
Leads replied more quickly, which helped sales teams close more deals.
Best Ways to Send WhatsApp Ads
✔ Keep messages short
People like promotional information that is fast and easy to read.
✔ Don’t spam
No more than two to three promotional broadcasts a week.
✔ Talk like you’re having a conversation
Write as if you were talking to a consumer.
✔ Make it urgent
Words like:
“Limited stock”
“Last few hours”
“Ends today”
boost conversions.
✔ Provide value
Every ad should answer:
“What does the customer get out of it?” “
Questions that are asked a lot (FAQ)
1. Is it okay for WhatsApp to send ads?
Yes. Once a user has opted in, WhatsApp lets them send promotional messages using approved templates.
2. How many ads can I send out in a day?
There is no set limit, but businesses should not spam so that users don’t block or report them.
3. Can I send a lot of WhatsApp ads at once?
Yes. You can send promotional messages to thousands of people at once using a WhatsApp Business API or a WhatsApp bulk messaging solution.
4. What kinds of businesses get the most out of WhatsApp ads?
Almost every field, including e-commerce, real estate, education, retail, beauty, fitness, food delivery, healthcare, and cars.
5. When is the best time to send ads on WhatsApp?
People usually interact more in the late morning (11 AM to 1 PM) and evening (6 PM to 8 PM).
Final Thoughts
WhatsApp ads are one of the best ways to get more sales, get more people to interact with your business, and get people to buy from you again. WhatsApp gives marketers an edge in today’s congested digital world since it has high open rates, rapid delivery, and personalized messages.
The most important thing is to use the right strategy, which includes timely offers, personalized messages, automation, segmentation, and content that is based on value.
Take Action
Try a WhatsApp marketing automation solution today if you want to automate your WhatsApp ads, develop your business, and make it easier to get people to buy.
You can build campaigns, send bulk broadcasts, and make communications more personal all from one dashboard.
