Drive Instant Conversions with Click-to-WhatsApp Ads
Transform social media scrollers into engaged customers with Click-to-WhatsApp Ads. Skip landing pages, eliminate form friction, and connect directly with high-intent prospects through Facebook and Instagram ads that open WhatsApp chats instantly. With wbotz as your trusted Meta partner, create CTWA campaigns that deliver 5X higher conversion rates and capture 100% of your leads.

Why Whatsapp?
With the Official WhatsApp API, you can turn these stats into growth—sending actionable notifications, providing instant support, and converting conversations into revenue.
0 %
Open Rates
0 X
Higher Conversions
0 Bn+
Active Users
0 %
Engagement Rates
Seamless Audience Targeting
Precisely reach high-intent prospects by leveraging Facebook and Instagram’s advanced targeting. Layer demographics, interests, behaviors, and lookalike audiences to serve your Click-to-WhatsApp Ads only to users most likely to convert, reducing wasted ad spend and boosting ROI.


Compelling Ad Creatives
Design scroll-stopping Click-to-WhatsApp Ads with clear “Send Message” CTAs that speak directly to pain points and incentives. Showcase product images, promotional offers, or conversational prompts—so users know exactly why they should click and start a chat.
Real-Time Performance Analytics
Monitor key metrics—click-through rates, chat start rates, response times, and conversions—from a unified Click-to-WhatsApp Ads dashboard. Use these insights to optimize targeting, creative, and follow-up sequences for continuous performance improvement.

Benefits of using our Click-to-WhatsApp Ads
Instant, Personal Engagement
Users click your ad and begin a conversation immediately, creating a direct, one-on-one touchpoint rather than a passive landing page.
Higher Conversion Rates
By eliminating form fields and redirects, CTWA campaigns typically deliver 5× more conversions than traditional ads.
Cost-Effective Follow-Up
After the initial click, you can message leads for free for up to 72 hours, reducing acquisition costs.
Real-Time Sales & Support
Qualify leads, answer questions, and close deals directly in chat while interest is at its peak.
Enhanced Ad Targeting
Leverage Facebook’s advanced audience segmentation and lookalike features to deliver CTWA ads to high-intent prospects.
Mobile-First Experience
Optimized for users on Facebook and Instagram mobile apps, providing seamless redirection to WhatsApp.
Frequently Asked Questions
1. What's the difference between CTWA and regular Facebook ads?
CTWA ads direct users to WhatsApp conversations instead of websites, creating instant, personal engagement that leads to higher conversion rates.
2. Do I need a WhatsApp Business account for CTWA campaigns?
Yes, you need a WhatsApp Business API account connected to your Facebook Business Manager. wbotz handles this entire setup process.
3. How much do Click-to-WhatsApp ads cost?
CTWA ads use standard Facebook advertising costs, but conversations are free for 72 hours after the initial interaction, making them highly cost-effective.
4. Can I automate responses to CTWA leads?
Absolutely! Deploy chatbots for instant qualification, FAQ responses, and lead nurturing while human agents handle complex inquiries.
5. Which campaign objective should I choose in Facebook Ads Manager?
Select “Engagement” or “Messages” as your campaign objective to enable WhatsApp messaging functionality.
6. How do I track ROI from CTWA campaigns?
Use Facebook Analytics combined with WhatsApp Business API data to track complete customer journeys from ad click to final conversion.
7. Can I run CTWA ads on Instagram and Facebook simultaneously?
Yes, campaigns can run across Facebook Feed, Instagram Stories, Facebook Marketplace, and other Meta placements for maximum reach.
8. What makes CTWA better than traditional landing pages?
CTWA eliminates page load times, form abandonment, and creates immediate personal connections, resulting in significantly higher conversion rates.
Multiple Integration - single dashboard
Connect all your essential business tools and platforms with a single unified dashboard. Manage WhatsApp alongside your CRM, e-commerce, marketing, and support systems seamlessly to streamline workflows, synchronize customer data in real time, and empower your team to deliver faster, more personalized customer experiences—all from one place.
