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WhatsApp analytics for campaigns, agents and conversions

Track deliveries, read rates, clicks and engagement in real time, and optimize every campaign on the numbers.

Trusted by growing businesses across India and beyond

  • ByteNAP Networks
  • ByteWeb
  • cardziAI
  • MG Hospital
  • Mohanlal Tea
  • Origo
  • System Solution
  • Tapect

Key features and functionalities of Analytics

Sends and deliveries tell you the plumbing worked. These are the numbers that tell you whether the channel is earning its cost.

Campaign performance beyond delivered

Reads, clicks, replies and opt outs per campaign, so you can tell a message that worked from a message that merely arrived.

  • Compare campaigns and segments side by side
  • Watch opt outs as closely as clicks
  • See cost per campaign at Meta rates, with no markup on top
  • Break results down by tag, segment and source
See bulk broadcast

How the team is performing

First response time, resolution time, load per agent and what is sitting unanswered, by day and by hour.

  • First response and resolution time per agent
  • Volume by hour, so you staff the peaks properly
  • Ageing and unassigned conversations surfaced
  • Compare teams, products or regions
See the team inbox

What automation is actually closing

How many conversations the bot finishes on its own, where it fails and which questions push people to ask for a human.

  • Conversations resolved without an agent
  • The steps where people drop out of a flow
  • The questions that trigger escalation most often
  • Evidence for what to fix next, not a guess
See WhatsApp automation

Your numbers in your own tools

Everything is exportable and available over the API, so WhatsApp performance can sit in the same dashboard as the rest of your reporting.

  • Export any report
  • Unlimited REST API calls on every plan
  • Push events to your warehouse through webhooks
  • No data held hostage in one dashboard

Benefits of using Analytics

What changes once this is running, as opposed to what it does.

  • Decisions on evidence, not instinct Reads, clicks, replies and opt outs per campaign tell you what worked, rather than what felt like it worked.
  • Staffing that matches demand Volume by hour and response times per agent show where conversations pile up before customers complain about it.
  • The cost side of the picture Campaign cost at Meta rates sits beside the result, so you can judge return rather than just reach.
  • Numbers in your own tools Everything exports and is available over the API, so WhatsApp sits in the same dashboard as the rest of your reporting.

Why build Analytics with Wbotz

Plenty of platforms will sell you this feature. These are the four things that differ once you have signed.

No markup on your message charges

Meta charges ₹0.8631 for a marketing message to India and that is what reaches your invoice. We earn from the subscription, not from your volume, so a heavy month raises your Meta bill and leaves ours where it was.

See the rate table

Official Meta partner, not a workaround

Your number runs on the official WhatsApp Business Platform, is eligible for the green tick, and is not at risk of the bans that come with unofficial bulk senders.

See the WhatsApp Business API

Someone sets it up with you

An onboarding manager handles business verification and the green tick application, then runs live training for the people who will actually use it. That is included, not an upsell.

Talk to onboarding

Included on Starter, Growth, Enterprise

Not a module you buy separately. The CRM, chatbot builder, broadcasts and shared inbox come with every plan, from ₹1,000 a month billed annually, with unlimited contacts and conversations throughout.

Compare plans
98 %
Messages opened, against roughly 20% for email
24 hr
Window in which replying costs nothing
0 %
Markup Wbotz adds to Meta message charges

How it works

Four steps from a blank account to analytics running on your number. No developer needed.

  1. 01

    Tag everything from the start

    Campaign sources, products and segments have to be tagged before the reports mean anything.

  2. 02

    Pick the metrics that matter to you

    Replies for sales, resolution time for support, opt outs for marketing.

  3. 03

    Set the review rhythm

    Weekly for campaigns, daily for the inbox queue. A report nobody opens changes nothing.

  4. 04

    Pipe it into your own stack

    Export or pull over the API so this sits beside the rest of your reporting.

Frequently asked questions

What metrics can I track with WhatsApp Analytics?
You can monitor message delivery rates, open rates, click-throughs, response times, conversation volumes, and agent performance.
How does WhatsApp Analytics help improve customer engagement?
By revealing which messages and content formats generate the most interaction, you can tailor your campaigns to match customer preferences and boost satisfaction.
Can I track individual agent performance?
Yes, analytics include detailed reports on agent response times, number of chats handled, and customer feedback to optimize team effectiveness.
Is WhatsApp Analytics real-time?
Most platforms offer near real-time dashboards that update continuously to give accurate and current insights into ongoing campaigns and conversations.
Can I export analytics reports?
Yes, analytics data and reports can typically be exported for further analysis or sharing with stakeholders.
How does WhatsApp Analytics ensure compliance?
Detailed delivery and interaction logs provide audit trails necessary for regulatory compliance and troubleshooting.
Can I measure ROI using WhatsApp Analytics?
Yes, by tracking campaign costs against engagement and conversion metrics, you can calculate the return on your WhatsApp marketing investments.
Do I need technical skills to use WhatsApp Analytics?
No, most analytics platforms offer user-friendly interfaces and prebuilt reports that require minimal technical expertise.

Connect everything you already use

Your CRM, your store, your helpdesk and your forms, joined to the same WhatsApp number. Every plan also ships unlimited REST API calls and webhooks for anything not on the list.

WooCommerce, WordPress, Ninja Forms, Gravity Forms and more connected to a single Wbotz WhatsApp hub
  • WooCommerce
  • WordPress
  • Gravity Forms
  • WPForms
  • Ninja Forms
  • Contact Form 7
  • + REST API & webhooks
Conversations handled on Wbotz
100K+
Conversations answered by chatbots
10K+
Markup added to Meta message charges
0%

Start on WhatsApp without paying a markup on every message

Put your campaigns, chatbot and team inbox on one official WhatsApp number, and pay Meta rates for the messages you send. Setup and green tick support are included.

  • 14 day free trial
  • No credit card required
  • No markup on Meta message charges

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Questions about this? Email [email protected].